2025 BioPharma eMarketing Summit

2025 BioPharma eMarketing Summit

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7:45am CDT

Registration & Exhibit Showcase Columbus Ballroom C

8:45am CDT

Welcome, Chairperson’s Introduction & Opening Remarks Columbus Ballroom A & B

9:00am CDT

KEYNOTE: How the Cognitive Age will Change Healthcare Engagement Beyond all Recognition Columbus Ballroom A & BJohn Nosta

9:30am CDT

The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences Columbus Ballroom A & BJaney Jung Erdrosa

10:00am CDT

Practical AI Applications Columbus Ballroom A & BRomain Bogaerts • Swoop

10:30am CDT

Session TBC Shortly Columbus Ballroom A & B

10:45am CDT

Morning Networking & Exhibit Break Columbus Ballroom C

11:15am CDT

The AI Disruption Boom in BioPharma: What's Next for Business Communication? Columbus Ballroom A & BRajat Mishra • Prezent

11:45am CDT

No More Free Passes: Pharma’s CX Imperative Columbus Ballroom A & BWayne Simmons

12:15pm CDT

The HCP Experience Beyond 2025: What Does Pharma Need to know? Columbus Ballroom A & BMalcolm Halle • Paulo Amaral • Vijay Venugopal Iyengar • Shawn McKenna • Gunjan Aggrawal

1:00pm CDT

Networking Lunch Columbus Foyer

2:00pm CDT

Getting it Right: Is it Really Omnichannel? Columbus Ballroom AShaima Abid Harnessing Data Effectively to Crisis Management from a Marketing Standpoint Columbus Ballroom BJessica Leachman

2:30pm CDT

Maximizing Pharma Content & Engagement through Strategic Social Practices Columbus Ballroom ADawn Lacallade • LiveWorld The Social Prescription: Rebuilding Trust with Patients Columbus Ballroom BShri Ajvalia, MBD, PhD

3:00pm CDT

The Next Market Nudges Columbus Ballroom A & BSuzanne Kirkendall Creating Value by Targeting Patient Segments as an Actionable Strategy Columbus Ballroom BGunjan Aggrawal

3:30pm CDT

Session TBC Columbus Ballroom A “PEERscription”: Patient Mentorship That Moves the Needle Columbus Ballroom BGeorge Kramb • PatientPartner

3:45pm CDT

Afternoon Networking & Exhibit Break Columbus Ballroom C

4:15pm CDT

HCPs: They're Just Like Us! Reaching HCPs In-Office and On-the-Go Columbus Ballroom AAngelica Aguirre Stop, Collaborate and Listen: Aligning Patient Engagement Marketing with Regulatory Reviewers Columbus Ballroom BAlison Tapia

4:45pm CDT

Breaking Down Silos & Creating Innovation in HCP Omnichannel Experiences Columbus Ballroom ASaba Tahseen PANEL: Redefining the Omnichannel Patient Experience Columbus Ballroom BSeung Park • Deric DSouza • Khushboo Abhichandani

5:15pm CDT

End of Day One Cocktail Reception in Exhibit Hall Columbus Ballroom CSwoop

7:30pm CDT

Private Dinner hosted by Liveworld (Invite only) Admirals QuartersLiveWorld