2025 BioPharma eMarketing Summit

2025 BioPharma eMarketing Summit

7:45am CDT

Registration & Exhibit Showcase Columbus Ballroom C

8:45am CDT

Welcome, Chairperson’s Introduction & Opening Remarks Columbus Ballroom A & B

9:00am CDT

KEYNOTE: How the Cognitive Age will Change Healthcare Engagement Beyond all Recognition Columbus Ballroom A & BJohn Nosta

9:30am CDT

The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences Columbus Ballroom A & BJaney Jung Erdrosa

10:00am CDT

Practical AI Applications Columbus Ballroom A & BRomain Bogaerts • Swoop

10:30am CDT

Session TBC Shortly Columbus Ballroom A & B

10:45am CDT

Morning Networking & Exhibit Break Columbus Ballroom C

11:15am CDT

The AI Disruption Boom in BioPharma: What's Next for Business Communication? Columbus Ballroom A & BRajat Mishra • Prezent

11:45am CDT

No More Free Passes: Pharma’s CX Imperative Columbus Ballroom A & BWayne Simmons

12:15pm CDT

The HCP Experience Beyond 2025: What Does Pharma Need to know? Columbus Ballroom A & BMalcolm Halle • Paulo Amaral • Vijay Venugopal Iyengar • Shawn McKenna • Gunjan Aggrawal

1:00pm CDT

Networking Lunch Columbus Foyer

2:00pm CDT

Getting it Right: Is it Really Omnichannel? Columbus Ballroom AShaima Abid Harnessing Data Effectively to Crisis Management from a Marketing Standpoint Columbus Ballroom BJessica Leachman

2:30pm CDT

Maximizing Pharma Content & Engagement through Strategic Social Practices Columbus Ballroom ADawn Lacallade • LiveWorld The Social Prescription: Rebuilding Trust with Patients Columbus Ballroom BShri Ajvalia, MBD, PhD

3:00pm CDT

The Next Market Nudges Columbus Ballroom A & BSuzanne Kirkendall Creating Value by Targeting Patient Segments as an Actionable Strategy Columbus Ballroom BGunjan Aggrawal

3:30pm CDT

Session TBC Columbus Ballroom A “PEERscription”: Patient Mentorship That Moves the Needle Columbus Ballroom BGeorge Kramb • PatientPartner

3:45pm CDT

Afternoon Networking & Exhibit Break Columbus Ballroom C

4:15pm CDT

HCPs: They're Just Like Us! Reaching HCPs In-Office and On-the-Go Columbus Ballroom AAngelica Aguirre Stop, Collaborate and Listen: Aligning Patient Engagement Marketing with Regulatory Reviewers Columbus Ballroom BAlison Tapia

4:45pm CDT

Breaking Down Silos & Creating Innovation in HCP Omnichannel Experiences Columbus Ballroom ASaba Tahseen PANEL: Redefining the Omnichannel Patient Experience Columbus Ballroom BSeung Park • Deric DSouza • Khushboo Abhichandani

5:15pm CDT

End of Day One Cocktail Reception in Exhibit Hall Columbus Ballroom CSwoop

7:30pm CDT

Private Dinner hosted by Liveworld (Invite only) Admirals QuartersLiveWorld

8:00am CDT

Morning Refreshments & Exhibit Showcase Columbus Ballroom C

8:55am CDT

Chairperson’s Welcome & Opening Remarks Columbus Ballroom A & B

9:00am CDT

Session TBC Shortly - Klick Health Columbus Ballroom A & BKlick Health

9:30am CDT

Achieving Omnichannel Excellence in 2025: The Unconventional Truth Columbus Ballroom A & BRahul Mittal • Paulo Amaral • Mark Montgomery • Juli Ledoux

10:15am CDT

Perfecting the Art and Science of CX Digital Marketing Columbus Ballroom A & BVijay Venugopal Iyengar

10:45am CDT

Morning Networking & Exhibit Break Columbus Ballroom C

11:15am CDT

Leveraging the Right Data to Streamline CX from TOFU to BOFU Columbus Ballroom A & BEvihn Vazsily

11:45am CDT

Enriching your Approach to Omnichannel: Blending Traditional with New Tech Columbus Ballroom A & BSha Atakhanov

12:15pm CDT

Reinventing Digital Transformation to Elevate Patient CX: What can Pharma Learn from other Industries? Columbus Ballroom A & BRahul Mittal

12:45pm CDT

Networking Lunch Columbus Foyer

1:45pm CDT

Delivering Seamless Omnichannel Experiences through Personalization Columbus Ballroom A & BSabrina McGuigan Missing One Diagnosis is One Too Many: How Education Became Our Boldest Digital Strategy Columbus Ballroom A & BAnne Marie O'Brien

2:45pm CDT

Afternoon Networking & Exhibit Break Columbus Ballroom C

3:00pm CDT

Agile as the Key to Engagement Success for the Next Decade Columbus Ballroom A & BBoon Quah The Role of Patient Influencers in Driving Healthcare Engagament Columbus Ballroom A & B

3:30pm CDT

Future-Proofing Your Omnichannel Roadmap for 2030 Columbus Ballroom ANiveditha Mogali

4:00pm CDT

Chairperson’s Wrap-up & Closing Remarks Columbus Ballroom C