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Wednesday, April 23
 

7:45am CDT

Registration & Exhibit Showcase
Wednesday April 23, 2025 7:45am - 8:45am CDT
Wednesday April 23, 2025 7:45am - 8:45am CDT
Columbus Ballroom C

8:45am CDT

Welcome, Chairperson’s Introduction & Opening Remarks
Wednesday April 23, 2025 8:45am - 8:55am CDT
Wednesday April 23, 2025 8:45am - 8:55am CDT
Columbus Ballroom A & B

9:00am CDT

KEYNOTE: How the Cognitive Age will Change Healthcare Engagement Beyond all Recognition
Wednesday April 23, 2025 9:00am - 9:30am CDT
Speakers
avatar for John Nosta

John Nosta

Keynote, Speaker, Innovation Theorist, NostaLab
Wednesday April 23, 2025 9:00am - 9:30am CDT
Columbus Ballroom A & B

9:30am CDT

The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences
Wednesday April 23, 2025 9:30am - 10:00am CDT
Speakers
avatar for Janey Jung Erdrosa

Janey Jung Erdrosa

Principal, Omnichannel Analytics Experience Operations/Digital Innovation, AbbVie
Wednesday April 23, 2025 9:30am - 10:00am CDT
Columbus Ballroom A & B

10:00am CDT

Practical AI Applications
Wednesday April 23, 2025 10:00am - 10:30am CDT
In this cutting-edge presentation, Swoop's VP of Product, Romain Bogaerts, delves into the transformative power of AI in omnichannel marketing for the pharmaceutical industry. As marketers grapple with an ever-increasing volume of data, Bogaerts unveils strategies to harness AI's potential, turning information overload into actionable insights. With a focus on privacy-compliant approaches, this session offers a roadmap for pharma marketers to elevate their omnichannel efforts, ultimately improving patient outcomes while navigating the complex landscape of healthcare marketing.
 
  1. Discover how to leverage AI to transform vast amounts of data into strategic, actionable insights 
  2. Learn key indicators for when to implement AI in your marketing processes and how to cultivate an innovation-driven culture 
  3. Explore the latest AI-driven industry developments that enable pharma marketers to enhance their omnichannel campaign strategies
Speakers
avatar for Romain Bogaerts

Romain Bogaerts

Vice President of Products, Swoop
Romain Bogaerts is a pioneer in healthcare AI marketing, currently serving as the VP of Product at Swoop. He is redefining the possibilities of data application in healthcare and shaping a future where technology and AI-driven strategies create a healthier, more informed world. Positioned... Read More →
Sponsors
avatar for Swoop

Swoop

Swoop empowers the world’s leading pharmaceutical brands to better-educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited... Read More →
Wednesday April 23, 2025 10:00am - 10:30am CDT
Columbus Ballroom A & B

10:30am CDT

Session TBC Shortly
Wednesday April 23, 2025 10:30am - 10:45am CDT
Wednesday April 23, 2025 10:30am - 10:45am CDT
Columbus Ballroom A & B

10:45am CDT

Morning Networking & Exhibit Break
Wednesday April 23, 2025 10:45am - 11:15am CDT
Wednesday April 23, 2025 10:45am - 11:15am CDT
Columbus Ballroom C

11:15am CDT

The AI Disruption Boom in BioPharma: What's Next for Business Communication?
Wednesday April 23, 2025 11:15am - 11:45am CDT
Speakers
avatar for Rajat Mishra

Rajat Mishra

Founder & CEO, Prezent.ai
Sponsors
avatar for Prezent

Prezent

We believe everyone deserves a fair chance to bring their ideas to life. We’ve designed and built Prezent for everyone in the organization’s benefit so every person in the company can now have sophisticated business storytelling capabilities—audience empathy, structured storylines... Read More →
Wednesday April 23, 2025 11:15am - 11:45am CDT
Columbus Ballroom A & B

11:45am CDT

No More Free Passes: Pharma’s CX Imperative
Wednesday April 23, 2025 11:45am - 12:15pm CDT
Speakers
avatar for Wayne Simmons

Wayne Simmons

Chief Marketing Officer, Global Customer Excellence, Pfizer, Inc.
Wednesday April 23, 2025 11:45am - 12:15pm CDT
Columbus Ballroom A & B

12:15pm CDT

The HCP Experience Beyond 2025: What Does Pharma Need to know?
Wednesday April 23, 2025 12:15pm - 1:00pm CDT
  1. How should pharmaceutical companies adjust their approaches to better support healthcare professionals and enhance the overall HCP experience moving forward? 
  2. Where do data analytics and technology intersect within the HCP Experience? 
  3. As we move forward, what role do you believe data analytics and AI will play in optimizing the HCP experience for both healthcare professionals and patients, and how can pharmaceutical companies leverage these tools effectively?
  4. Which digital (all) channels should HCP-driven brands be focusing on for their own digital strategies in a post-pandemic world? 
  5. How might the Pharma-Provider experience differ in the future compared to the present state?
Speakers
avatar for Malcolm Halle

Malcolm Halle

VP, Strategic Accounts, PulsePoint
avatar for Paulo Amaral

Paulo Amaral

Digital Omnichannel Marketing and Commercial Innovation in Pharmaceuticals and Vaccines, GlaxoSmithKline
avatar for Vijay Venugopal Iyengar

Vijay Venugopal Iyengar

Senior Director, Sales and Marketing Strategic Solutions, Eisai US
avatar for Shawn McKenna

Shawn McKenna

Senior Director, Marketing Analytics, Currax Pharma
avatar for Gunjan Aggrawal

Gunjan Aggrawal

Executive Director - Insights & Decision Science, Novartis
Wednesday April 23, 2025 12:15pm - 1:00pm CDT
Columbus Ballroom A & B

1:00pm CDT

Networking Lunch
Wednesday April 23, 2025 1:00pm - 2:00pm CDT
Wednesday April 23, 2025 1:00pm - 2:00pm CDT
Columbus Foyer

2:00pm CDT

Getting it Right: Is it Really Omnichannel?
Wednesday April 23, 2025 2:00pm - 2:30pm CDT
Speakers
avatar for Shaima Abid

Shaima Abid

Director, Omnichannel Delivery - EUCAN, AstraZeneca
Wednesday April 23, 2025 2:00pm - 2:30pm CDT
Columbus Ballroom A

2:00pm CDT

Harnessing Data Effectively to Crisis Management from a Marketing Standpoint
Wednesday April 23, 2025 2:00pm - 2:30pm CDT
Speakers
avatar for Jessica Leachman

Jessica Leachman

Digital Program Lead, Roche
Wednesday April 23, 2025 2:00pm - 2:30pm CDT
Columbus Ballroom B

2:30pm CDT

Maximizing Pharma Content & Engagement through Strategic Social Practices
Wednesday April 23, 2025 2:30pm - 3:00pm CDT
Speakers
avatar for Dawn Lacallade

Dawn Lacallade

Chief Strategy Officer, VP Healthcare, Liveworld
Sponsors
avatar for LiveWorld

LiveWorld

LiveWorld is a digital agency specializing in social media and technology solutions that help companies spark emotional conversations, build stronger customer relationships, and drive behavior change. We live at the intersection of bold creative rooted in strategy that inspires, moderation... Read More →
Wednesday April 23, 2025 2:30pm - 3:00pm CDT
Columbus Ballroom A

2:30pm CDT

The Social Prescription: Rebuilding Trust with Patients
Wednesday April 23, 2025 2:30pm - 3:00pm CDT
Speakers
avatar for Shri	Ajvalia, MBD, PhD

Shri Ajvalia, MBD, PhD

Associate Director, Oncology Digital Strategy, Bayer
Wednesday April 23, 2025 2:30pm - 3:00pm CDT
Columbus Ballroom B

3:00pm CDT

The Next Market Nudges
Wednesday April 23, 2025 3:00pm - 3:30pm CDT
Speakers
avatar for Suzanne Kirkendall

Suzanne Kirkendall

CEO, North America, BVA Nudge Consulting
Wednesday April 23, 2025 3:00pm - 3:30pm CDT
Columbus Ballroom A & B

3:00pm CDT

Creating Value by Targeting Patient Segments as an Actionable Strategy
Wednesday April 23, 2025 3:00pm - 3:30pm CDT
Speakers
avatar for Gunjan Aggrawal

Gunjan Aggrawal

Executive Director - Insights & Decision Science, Novartis
Wednesday April 23, 2025 3:00pm - 3:30pm CDT
Columbus Ballroom B

3:30pm CDT

Session TBC
Wednesday April 23, 2025 3:30pm - 3:45pm CDT
Wednesday April 23, 2025 3:30pm - 3:45pm CDT
Columbus Ballroom A

3:30pm CDT

“PEERscription”: Patient Mentorship That Moves the Needle
Wednesday April 23, 2025 3:30pm - 3:45pm CDT
In today’s patient-centric landscape, trust and connection are more critical than ever. In this session, PatientPartner's CEO, George Kramb, and Head of Sales, Chris Sterbenc, will unveil how leading pharmaceutical brands are harnessing the power of peer-to-peer mentorship to drive meaningful patient engagement, grow new patient starts, and enhance brand loyalty. Learn how integrating real patient voices into your marketing strategy can not only move the needle on patient behavior but also provide measurable impact across your direct-to-patient initiatives.

What You Will Learn:
- How patient mentorship builds trust and confidence in treatment decisions, leading to more new patient starts
- The role of peer-driven engagement in reducing patient abandonment and improving long-term adherence
- An immersive experience showing how your brand can successfully launch a patient mentorship program in under 3 months
Speakers
avatar for George Kramb

George Kramb

Co-Founder & Forbes 30 Under 30, PatientPartner
Sponsors
avatar for PatientPartner

PatientPartner

PatientPartner is a patient engagement platform designed to enhance patient adoption and adherence for pharmaceutical brands. Our technology fosters meaningful, peer-to-peer connections between new patients (mentees) and experienced patients (mentors), offering firsthand insights... Read More →
Wednesday April 23, 2025 3:30pm - 3:45pm CDT
Columbus Ballroom B

3:45pm CDT

Afternoon Networking & Exhibit Break
Wednesday April 23, 2025 3:45pm - 4:15pm CDT
Wednesday April 23, 2025 3:45pm - 4:15pm CDT
Columbus Ballroom C

4:15pm CDT

HCPs: They're Just Like Us! Reaching HCPs In-Office and On-the-Go
Wednesday April 23, 2025 4:15pm - 4:45pm CDT
Speakers
avatar for Angelica Aguirre

Angelica Aguirre

Director, Integrated Experience Planning, Novartis
Wednesday April 23, 2025 4:15pm - 4:45pm CDT
Columbus Ballroom A

4:15pm CDT

Stop, Collaborate and Listen: Aligning Patient Engagement Marketing with Regulatory Reviewers
Wednesday April 23, 2025 4:15pm - 4:45pm CDT
Speakers
avatar for Alison Tapia

Alison Tapia

Senior Director, Performance Marketing & Digital Innovation, Dermavant Sciences
Wednesday April 23, 2025 4:15pm - 4:45pm CDT
Columbus Ballroom B

4:45pm CDT

Breaking Down Silos & Creating Innovation in HCP Omnichannel Experiences
Wednesday April 23, 2025 4:45pm - 5:15pm CDT
Speakers
avatar for Saba Tahseen

Saba Tahseen

Associate Director, Omnichannel Strategy Lead, AstraZeneca
Wednesday April 23, 2025 4:45pm - 5:15pm CDT
Columbus Ballroom A

4:45pm CDT

PANEL: Redefining the Omnichannel Patient Experience
Wednesday April 23, 2025 4:45pm - 5:15pm CDT
Speakers
avatar for Seung Park

Seung Park

Head of Pan HH Omnichannel Excellence Hub, Merck & Co
avatar for Deric DSouza

Deric DSouza

Omnichannel Engagement, Patient Experience, Novo Nordisk
avatar for Khushboo Abhichandani

Khushboo Abhichandani

Director, Digital Health Strategy, International Markets, Sanofi
Wednesday April 23, 2025 4:45pm - 5:15pm CDT
Columbus Ballroom B

5:15pm CDT

End of Day One Cocktail Reception in Exhibit Hall
Wednesday April 23, 2025 5:15pm - 6:30pm CDT
Sponsors
avatar for Swoop

Swoop

Swoop empowers the world’s leading pharmaceutical brands to better-educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited... Read More →
Wednesday April 23, 2025 5:15pm - 6:30pm CDT
Columbus Ballroom C

7:30pm CDT

Private Dinner hosted by Liveworld (Invite only)
Wednesday April 23, 2025 7:30pm - 9:00pm CDT
Sponsors
avatar for LiveWorld

LiveWorld

LiveWorld is a digital agency specializing in social media and technology solutions that help companies spark emotional conversations, build stronger customer relationships, and drive behavior change. We live at the intersection of bold creative rooted in strategy that inspires, moderation... Read More →
Wednesday April 23, 2025 7:30pm - 9:00pm CDT
Admirals Quarters
 
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