2025 BioPharma eMarketing Summit: Full Schedule

In this cutting-edge presentation, Swoop's VP of Product, Romain Bogaerts, delves into the transformative power of AI in omnichannel marketing for the pharmaceutical industry. As marketers grapple with an ever-increasing volume of data, Bogaerts unveils strategies to harness AI's potential, turning information overload into actionable insights. With a focus on privacy-compliant approaches, this session offers a roadmap for pharma marketers to elevate their omnichannel efforts, ultimately improving patient outcomes while navigating the complex landscape of healthcare marketing.

Discover how to leverage AI to transform vast amounts of data into strategic, actionable insights
Learn key indicators for when to implement AI in your marketing processes and how to cultivate an innovation-driven culture
Explore the latest AI-driven industry developments that enable pharma marketers to enhance their omnichannel campaign strategies

Speakers

Romain Bogaerts

Vice President of Products, Swoop

Romain Bogaerts is a pioneer in healthcare AI marketing, currently serving as the VP of Product at Swoop. He is redefining the possibilities of data application in healthcare and shaping a future where technology and AI-driven strategies create a healthier, more informed world. Positioned... Read More →

Sponsors

Swoop

Swoop empowers the world’s leading pharmaceutical brands to better-educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited... Read More →

Wednesday April 23, 2025 10:00am - 10:30am CDT
Columbus Ballroom A & B

10:30am CDT

Session TBC Shortly

Wednesday April 23, 2025 10:30am - 10:45am CDT

Columbus Ballroom A & B

Wednesday April 23, 2025 10:30am - 10:45am CDT
Columbus Ballroom A & B

Showcase

10:45am CDT

Morning Networking & Exhibit Break

Wednesday April 23, 2025 10:45am - 11:15am CDT

Columbus Ballroom C

Wednesday April 23, 2025 10:45am - 11:15am CDT
Columbus Ballroom C

Networking Break

11:15am CDT

The AI Disruption Boom in BioPharma: What's Next for Business Communication?

Wednesday April 23, 2025 11:15am - 11:45am CDT

Columbus Ballroom A & B

Speakers

Rajat Mishra

Founder & CEO, Prezent.ai

Sponsors

Prezent

We believe everyone deserves a fair chance to bring their ideas to life. We’ve designed and built Prezent for everyone in the organization’s benefit so every person in the company can now have sophisticated business storytelling capabilities—audience empathy, structured storylines... Read More →

Wednesday April 23, 2025 11:15am - 11:45am CDT
Columbus Ballroom A & B

Keynote

11:45am CDT

No More Free Passes: Pharma’s CX Imperative

Wednesday April 23, 2025 11:45am - 12:15pm CDT

Columbus Ballroom A & B

Speakers

Wayne Simmons

Chief Marketing Officer, Global Customer Excellence, Pfizer, Inc.

Wednesday April 23, 2025 11:45am - 12:15pm CDT
Columbus Ballroom A & B

12:15pm CDT

The HCP Experience Beyond 2025: What Does Pharma Need to know?

Wednesday April 23, 2025 12:15pm - 1:00pm CDT

Columbus Ballroom A & B

How should pharmaceutical companies adjust their approaches to better support healthcare professionals and enhance the overall HCP experience moving forward?
Where do data analytics and technology intersect within the HCP Experience?
As we move forward, what role do you believe data analytics and AI will play in optimizing the HCP experience for both healthcare professionals and patients, and how can pharmaceutical companies leverage these tools effectively?
Which digital (all) channels should HCP-driven brands be focusing on for their own digital strategies in a post-pandemic world?
How might the Pharma-Provider experience differ in the future compared to the present state?

Speakers

Malcolm Halle

VP, Strategic Accounts, PulsePoint

Paulo Amaral

Digital Omnichannel Marketing and Commercial Innovation in Pharmaceuticals and Vaccines, GlaxoSmithKline

Vijay Venugopal Iyengar

Senior Director, Sales and Marketing Strategic Solutions, Eisai US

Shawn McKenna

Senior Director, Marketing Analytics, Currax Pharma

Gunjan Aggrawal

Executive Director - Insights & Decision Science, Novartis

Wednesday April 23, 2025 12:15pm - 1:00pm CDT
Columbus Ballroom A & B

Panel

1:00pm CDT

Networking Lunch

Wednesday April 23, 2025 1:00pm - 2:00pm CDT

Columbus Foyer

Wednesday April 23, 2025 1:00pm - 2:00pm CDT
Columbus Foyer

Networking Break

2:00pm CDT

Getting it Right: Is it Really Omnichannel?

Wednesday April 23, 2025 2:00pm - 2:30pm CDT

Columbus Ballroom A

Speakers

Shaima Abid

Director, Omnichannel Delivery - EUCAN, AstraZeneca

Wednesday April 23, 2025 2:00pm - 2:30pm CDT
Columbus Ballroom A

HCP Stream

2:00pm CDT

Harnessing Data Effectively to Crisis Management from a Marketing Standpoint

Wednesday April 23, 2025 2:00pm - 2:30pm CDT

Columbus Ballroom B

Speakers

Jessica Leachman

Digital Program Lead, Roche

Wednesday April 23, 2025 2:00pm - 2:30pm CDT
Columbus Ballroom B

Patient Stream

2:30pm CDT

Maximizing Pharma Content & Engagement through Strategic Social Practices

Wednesday April 23, 2025 2:30pm - 3:00pm CDT

Columbus Ballroom A

Speakers

Dawn Lacallade

Chief Strategy Officer, VP Healthcare, Liveworld

Sponsors

LiveWorld

LiveWorld is a digital agency specializing in social media and technology solutions that help companies spark emotional conversations, build stronger customer relationships, and drive behavior change. We live at the intersection of bold creative rooted in strategy that inspires, moderation... Read More →

Wednesday April 23, 2025 2:30pm - 3:00pm CDT
Columbus Ballroom A

HCP Stream

2:30pm CDT

The Social Prescription: Rebuilding Trust with Patients

Wednesday April 23, 2025 2:30pm - 3:00pm CDT

Columbus Ballroom B

Speakers

Shri Ajvalia, MBD, PhD

Associate Director, Oncology Digital Strategy, Bayer

Wednesday April 23, 2025 2:30pm - 3:00pm CDT
Columbus Ballroom B

Patient Stream

3:00pm CDT

The Next Market Nudges

Wednesday April 23, 2025 3:00pm - 3:30pm CDT

Columbus Ballroom A & B

Speakers

Suzanne Kirkendall

CEO, North America, BVA Nudge Consulting

Wednesday April 23, 2025 3:00pm - 3:30pm CDT
Columbus Ballroom A & B

3:00pm CDT

Creating Value by Targeting Patient Segments as an Actionable Strategy

Wednesday April 23, 2025 3:00pm - 3:30pm CDT

Columbus Ballroom B

Speakers

Gunjan Aggrawal

Executive Director - Insights & Decision Science, Novartis

Wednesday April 23, 2025 3:00pm - 3:30pm CDT
Columbus Ballroom B

Patient Stream

3:30pm CDT

Session TBC

Wednesday April 23, 2025 3:30pm - 3:45pm CDT

Columbus Ballroom A

Wednesday April 23, 2025 3:30pm - 3:45pm CDT
Columbus Ballroom A

HCP Stream

3:30pm CDT

“PEERscription”: Patient Mentorship That Moves the Needle

Wednesday April 23, 2025 3:30pm - 3:45pm CDT

Columbus Ballroom B

In today’s patient-centric landscape, trust and connection are more critical than ever. In this session, PatientPartner's CEO, George Kramb, and Head of Sales, Chris Sterbenc, will unveil how leading pharmaceutical brands are harnessing the power of peer-to-peer mentorship to drive meaningful patient engagement, grow new patient starts, and enhance brand loyalty. Learn how integrating real patient voices into your marketing strategy can not only move the needle on patient behavior but also provide measurable impact across your direct-to-patient initiatives.

What You Will Learn:
- How patient mentorship builds trust and confidence in treatment decisions, leading to more new patient starts
- The role of peer-driven engagement in reducing patient abandonment and improving long-term adherence
- An immersive experience showing how your brand can successfully launch a patient mentorship program in under 3 months

Speakers

George Kramb

Co-Founder & Forbes 30 Under 30, PatientPartner

Sponsors

PatientPartner

PatientPartner is a patient engagement platform designed to enhance patient adoption and adherence for pharmaceutical brands. Our technology fosters meaningful, peer-to-peer connections between new patients (mentees) and experienced patients (mentors), offering firsthand insights... Read More →

Wednesday April 23, 2025 3:30pm - 3:45pm CDT
Columbus Ballroom B

Patient Stream

3:45pm CDT

Afternoon Networking & Exhibit Break

Wednesday April 23, 2025 3:45pm - 4:15pm CDT

Columbus Ballroom C

Wednesday April 23, 2025 3:45pm - 4:15pm CDT
Columbus Ballroom C

Networking Break

4:15pm CDT

HCPs: They're Just Like Us! Reaching HCPs In-Office and On-the-Go

Wednesday April 23, 2025 4:15pm - 4:45pm CDT

Columbus Ballroom A

Speakers

Angelica Aguirre

Director, Integrated Experience Planning, Novartis

Wednesday April 23, 2025 4:15pm - 4:45pm CDT
Columbus Ballroom A

HCP Stream

4:15pm CDT

Stop, Collaborate and Listen: Aligning Patient Engagement Marketing with Regulatory Reviewers

Wednesday April 23, 2025 4:15pm - 4:45pm CDT

Columbus Ballroom B

Speakers

Alison Tapia

Senior Director, Performance Marketing & Digital Innovation, Dermavant Sciences

Wednesday April 23, 2025 4:15pm - 4:45pm CDT
Columbus Ballroom B

Patient Stream

4:45pm CDT

Breaking Down Silos & Creating Innovation in HCP Omnichannel Experiences

Wednesday April 23, 2025 4:45pm - 5:15pm CDT

Columbus Ballroom A

Speakers

Saba Tahseen

Associate Director, Omnichannel Strategy Lead, AstraZeneca

Wednesday April 23, 2025 4:45pm - 5:15pm CDT
Columbus Ballroom A

HCP Stream

4:45pm CDT

PANEL: Redefining the Omnichannel Patient Experience

Wednesday April 23, 2025 4:45pm - 5:15pm CDT

Columbus Ballroom B

Speakers

Seung Park

Head of Pan HH Omnichannel Excellence Hub, Merck & Co

Deric DSouza

Omnichannel Engagement, Patient Experience, Novo Nordisk

Khushboo Abhichandani

Director, Digital Health Strategy, International Markets, Sanofi

Wednesday April 23, 2025 4:45pm - 5:15pm CDT
Columbus Ballroom B

Patient Stream

5:15pm CDT

End of Day One Cocktail Reception in Exhibit Hall

Wednesday April 23, 2025 5:15pm - 6:30pm CDT

Columbus Ballroom C

Sponsors

Swoop

Wednesday April 23, 2025 5:15pm - 6:30pm CDT
Columbus Ballroom C

Networking Break

7:30pm CDT

Private Dinner hosted by Liveworld (Invite only)

Wednesday April 23, 2025 7:30pm - 9:00pm CDT

Admirals Quarters

Sponsors

LiveWorld

Wednesday April 23, 2025 7:30pm - 9:00pm CDT
Admirals Quarters

8:00am CDT

Morning Refreshments & Exhibit Showcase

Thursday April 24, 2025 8:00am - 9:00am CDT

Columbus Ballroom C

Thursday April 24, 2025 8:00am - 9:00am CDT
Columbus Ballroom C

Networking Break

8:55am CDT

Chairperson’s Welcome & Opening Remarks

Thursday April 24, 2025 8:55am - 9:00am CDT

Columbus Ballroom A & B

Thursday April 24, 2025 8:55am - 9:00am CDT
Columbus Ballroom A & B

9:00am CDT

Session TBC Shortly - Klick Health

Thursday April 24, 2025 9:00am - 9:30am CDT

Columbus Ballroom A & B

Sponsors

Klick Health

Klick Health is the world’s largest independent commercialization partner for life sciences. For over 25 years, Klick has been laser-focused on developing, launching, and supporting life sciences brands to maximize their full market potential as a core commercialization partner... Read More →

Thursday April 24, 2025 9:00am - 9:30am CDT
Columbus Ballroom A & B

9:30am CDT

Achieving Omnichannel Excellence in 2025: The Unconventional Truth

Thursday April 24, 2025 9:30am - 10:00am CDT

Columbus Ballroom A & B

Speakers

Rahul Mittal

Head Strategy and Innovation, Dr Reddy's

Paulo Amaral

Global Omnichannel Marketing Lead, Herpes Zoster Vaccine, GlaxoSmithKline

Mark Montgomery

International Head, Integrated Insights, Customer & Market Activation, International Commercial and Launch Strategy, Novartis

Juli Ledoux

Director, Marketing, Patient, AbbVie

Thursday April 24, 2025 9:30am - 10:00am CDT
Columbus Ballroom A & B

Panel

10:15am CDT

Perfecting the Art and Science of CX Digital Marketing

Thursday April 24, 2025 10:15am - 10:45am CDT

Columbus Ballroom A & B

Speakers

Vijay Venugopal Iyengar

Senior Director, Sales and Marketing Strategic Solutions, Eisai US

Thursday April 24, 2025 10:15am - 10:45am CDT
Columbus Ballroom A & B

10:45am CDT

Morning Networking & Exhibit Break

Thursday April 24, 2025 10:45am - 11:15am CDT

Columbus Ballroom C

Thursday April 24, 2025 10:45am - 11:15am CDT
Columbus Ballroom C

Networking Break

11:15am CDT

Leveraging the Right Data to Streamline CX from TOFU to BOFU

Thursday April 24, 2025 11:15am - 11:45am CDT

Columbus Ballroom A & B

Speakers

Evihn Vazsily

Associate Director, Digital Communications, Crinetics Pharmaceuticals

Thursday April 24, 2025 11:15am - 11:45am CDT
Columbus Ballroom A & B

11:45am CDT

Enriching your Approach to Omnichannel: Blending Traditional with New Tech

Thursday April 24, 2025 11:45am - 12:15pm CDT

Columbus Ballroom A & B

Speakers

Sha Atakhanov

Vice President of Ecommerce & Digital, BOIRON USA

Thursday April 24, 2025 11:45am - 12:15pm CDT
Columbus Ballroom A & B

12:15pm CDT

Reinventing Digital Transformation to Elevate Patient CX: What can Pharma Learn from other Industries?

Thursday April 24, 2025 12:15pm - 12:45pm CDT

Columbus Ballroom A & B

Speakers

Rahul Mittal

Head Strategy and Innovation, Dr Reddy's

Thursday April 24, 2025 12:15pm - 12:45pm CDT
Columbus Ballroom A & B

12:45pm CDT

Networking Lunch

Thursday April 24, 2025 12:45pm - 1:45pm CDT

Columbus Foyer

Thursday April 24, 2025 12:45pm - 1:45pm CDT
Columbus Foyer

Networking Break

1:45pm CDT

Delivering Seamless Omnichannel Experiences through Personalization

Thursday April 24, 2025 1:45pm - 2:15pm CDT

Columbus Ballroom A & B

Speakers

Sabrina McGuigan

Global Medical Communications Lead, Takeda

Thursday April 24, 2025 1:45pm - 2:15pm CDT
Columbus Ballroom A & B

1:45pm CDT

Missing One Diagnosis is One Too Many: How Education Became Our Boldest Digital Strategy

Thursday April 24, 2025 1:45pm - 2:15pm CDT

Columbus Ballroom A & B

In a world flooded with digital noise, value-driven education stands out. Bio-Rad transformed HCP engagement by creating an ecosystem of clinical educational tools—including case-based learning, global certification, and a hemoglobin variant library—in collaboration with the Thalassemia International Federation. Learn how this content-first approach addressed clinical diagnostic needs, strengthened brand leadership, and built deep customer loyalty. This talk shares key strategies and lessons to help marketers turn customer pain points into powerful, scalable engagement assets.

Speakers