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Venue: Columbus Ballroom B clear filter
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Wednesday, April 23
 

2:00pm CDT

Harnessing Data Effectively to Crisis Management from a Marketing Standpoint
Wednesday April 23, 2025 2:00pm - 2:30pm CDT
Speakers
avatar for Jessica Leachman

Jessica Leachman

Digital Program Lead, Roche
Wednesday April 23, 2025 2:00pm - 2:30pm CDT
Columbus Ballroom B

2:30pm CDT

The Social Prescription: Rebuilding Trust with Patients
Wednesday April 23, 2025 2:30pm - 3:00pm CDT
Speakers
avatar for Shri	Ajvalia, MBD, PhD

Shri Ajvalia, MBD, PhD

Associate Director, Oncology Digital Strategy, Bayer
Wednesday April 23, 2025 2:30pm - 3:00pm CDT
Columbus Ballroom B

3:00pm CDT

Creating Value by Targeting Patient Segments as an Actionable Strategy
Wednesday April 23, 2025 3:00pm - 3:30pm CDT
Speakers
avatar for Gunjan Aggrawal

Gunjan Aggrawal

Executive Director - Insights & Decision Science, Novartis
Wednesday April 23, 2025 3:00pm - 3:30pm CDT
Columbus Ballroom B

3:30pm CDT

“PEERscription”: Patient Mentorship That Moves the Needle
Wednesday April 23, 2025 3:30pm - 3:45pm CDT
In today’s patient-centric landscape, trust and connection are more critical than ever. In this session, PatientPartner's CEO, George Kramb, and Head of Sales, Chris Sterbenc, will unveil how leading pharmaceutical brands are harnessing the power of peer-to-peer mentorship to drive meaningful patient engagement, grow new patient starts, and enhance brand loyalty. Learn how integrating real patient voices into your marketing strategy can not only move the needle on patient behavior but also provide measurable impact across your direct-to-patient initiatives.

What You Will Learn:
- How patient mentorship builds trust and confidence in treatment decisions, leading to more new patient starts
- The role of peer-driven engagement in reducing patient abandonment and improving long-term adherence
- An immersive experience showing how your brand can successfully launch a patient mentorship program in under 3 months
Speakers
avatar for George Kramb

George Kramb

Co-Founder & Forbes 30 Under 30, PatientPartner
Sponsors
avatar for PatientPartner

PatientPartner

PatientPartner is a patient engagement platform designed to enhance patient adoption and adherence for pharmaceutical brands. Our technology fosters meaningful, peer-to-peer connections between new patients (mentees) and experienced patients (mentors), offering firsthand insights... Read More →
Wednesday April 23, 2025 3:30pm - 3:45pm CDT
Columbus Ballroom B

4:15pm CDT

Stop, Collaborate and Listen: Aligning Patient Engagement Marketing with Regulatory Reviewers
Wednesday April 23, 2025 4:15pm - 4:45pm CDT
Speakers
avatar for Alison Tapia

Alison Tapia

Senior Director, Performance Marketing & Digital Innovation, Dermavant Sciences
Wednesday April 23, 2025 4:15pm - 4:45pm CDT
Columbus Ballroom B

4:45pm CDT

PANEL: Redefining the Omnichannel Patient Experience
Wednesday April 23, 2025 4:45pm - 5:15pm CDT
Speakers
avatar for Seung Park

Seung Park

Head of Pan HH Omnichannel Excellence Hub, Merck & Co
avatar for Deric DSouza

Deric DSouza

Omnichannel Engagement, Patient Experience, Novo Nordisk
avatar for Khushboo Abhichandani

Khushboo Abhichandani

Director, Digital Health Strategy, International Markets, Sanofi
Wednesday April 23, 2025 4:45pm - 5:15pm CDT
Columbus Ballroom B
 
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