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Wednesday, April 23
 

12:15pm CDT

The HCP Experience Beyond 2025: What Does Pharma Need to know?
Wednesday April 23, 2025 12:15pm - 1:00pm CDT
  1. How should pharmaceutical companies adjust their approaches to better support healthcare professionals and enhance the overall HCP experience moving forward? 
  2. Where do data analytics and technology intersect within the HCP Experience? 
  3. As we move forward, what role do you believe data analytics and AI will play in optimizing the HCP experience for both healthcare professionals and patients, and how can pharmaceutical companies leverage these tools effectively?
  4. Which digital (all) channels should HCP-driven brands be focusing on for their own digital strategies in a post-pandemic world? 
  5. How might the Pharma-Provider experience differ in the future compared to the present state?
Speakers
avatar for Malcolm Halle

Malcolm Halle

VP, Strategic Accounts, PulsePoint
avatar for Paulo Amaral

Paulo Amaral

Digital Omnichannel Marketing and Commercial Innovation in Pharmaceuticals and Vaccines, GlaxoSmithKline
avatar for Vijay Venugopal Iyengar

Vijay Venugopal Iyengar

Senior Director, Sales and Marketing Strategic Solutions, Eisai US
avatar for Shawn McKenna

Shawn McKenna

Senior Director, Marketing Analytics, Currax Pharma
avatar for Gunjan Aggrawal

Gunjan Aggrawal

Executive Director - Insights & Decision Science, Novartis
Wednesday April 23, 2025 12:15pm - 1:00pm CDT
Columbus Ballroom A & B
 
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