In a world flooded with digital noise, value-driven education stands out. Bio-Rad transformed HCP engagement by creating an ecosystem of clinical educational tools—including case-based learning, global certification, and a hemoglobin variant library—in collaboration with the Thalassemia International Federation. Learn how this content-first approach addressed clinical diagnostic needs, strengthened brand leadership, and built deep customer loyalty. This talk shares key strategies and lessons to help marketers turn customer pain points into powerful, scalable engagement assets.
